Confidential · Internal Publisher Document
WBN News Corp Inc.™ · Publisher's Guide
Publisher's
Guide
How to sell, manage, and grow WBN Publishing Partner™ in your edition
1
Your Role as a WBN Edition Publisher
You are the trusted
business partner in your market.
business partner in your market.
As a WBN Edition Publisher, you are more than a sales representative. You are the person your local business community turns to when they want to build their profile, grow their authority, and be heard in their market. WBN Publishing Partner™ is the product that makes that possible — and your edition is the platform that delivers it.
Your role is threefold: identify business owners and professionals who would benefit from a published content presence, introduce them to WBN Publishing Partner™, and manage the relationship that makes their content succeed over time.
What You Are Responsible For
→
Identifying and approaching prospective Publishing Partner™ clients in your market
→
Presenting the service and managing the sales conversation
→
Onboarding new clients and connecting them with a Publishing Partner Consultant
→
Managing the ongoing client relationship and account health
→
Upselling clients from lower tiers to higher packages over time
→
Recruiting and managing Affiliate Partners in your area
2
What You Are Selling
Not a writing service.
A publishing partnership.
A publishing partnership.
The most important thing to understand about WBN Publishing Partner™ is what clients are actually buying. They are not buying words. They are buying visibility, credibility, authority, audience growth, thought leadership, and business outcomes.
You Share Your Expertise. We Create The Content. We Help You Get Published.™
The Four-Step Publishing Process
Share Your Expertise™
A content session capturing the client's voice, ideas, and goals
We Craft Your Story™
A professionally developed article written in their voice
AI-Assisted Research™
Research, SEO, and editorial review before delivery
Published & Amplified™
Live on WBN News + full social suite for 5 platforms
Package Overview
| Package | Articles | Price | Best For |
|---|---|---|---|
| Essentials | 1 — one time | $197 | First-time clients |
| Standard | 1 / month | $247/mo | Steady monthly presence |
| Professional | 2 / month | $447/mo | Bi-weekly — serious strategy |
| Authority | 4 / month | $697/mo | Weekly column — thought leader |
| Columnist | Custom | Custom | Daily / dedicated column |
3
Identifying Your Clients
The right client is anyone
who wants to be known.
who wants to be known.
Your best clients are already in your network. They are the business owners, professionals, and community leaders who have valuable expertise but no consistent way of sharing it publicly. Look for the person who is already well-respected locally but invisible online.
High-Value Client Profiles
Legal & FinanceLawyers, accountants, and financial advisors — credibility is their business
Real Estate & LendingReal estate agents and mortgage brokers — visibility in a competitive local market
Health & WellnessHealthcare professionals and wellness practitioners — education builds trust
Coaching & TrainingBusiness coaches and professional trainers — content demonstrates methodology
Hospitality & RetailRestaurant, hospitality, and retail owners — storytelling builds community loyalty
Community & TradesLocal politicians, community leaders, non-profit directors, and trade professionals
Conversation Starters
"Do you ever wish more people in your market knew what you actually know?"
"What would it mean for your business if you were known as the go-to expert in your field?"
"Would you be interested in having an article published under your name on WBN News this month?"
4
The Sales Conversation
How to present
WBN Publishing Partner™.
WBN Publishing Partner™.
The most effective sales conversation follows four steps. Keep it conversational. Listen more than you speak. The goal of the first conversation is to understand what the client wants to be known for — not to pitch features.
The Four-Step Presentation
Open with the outcome
"Most professionals I speak with have a lot of expertise. The problem is the market doesn't know about it. What does visibility look like for you right now?"
Introduce the concept
"WBN has a service called Publishing Partner™. We sit down with you, capture your ideas and your voice, and we write a professionally developed article that gets published on WBN News under your name. You also get a full social media suite."
Show the stack
Walk through the four deliverables. Emphasize the publication — a real URL on a real news platform — and the social suite. That is what separates WBN from a writing service.
Start with Essentials
"The easiest way to experience this is with our Essentials Package. One article, full service, no commitment. You see the result, then we decide together if a monthly retainer makes sense."
5
Objection Handling
Know the objections.
Know the answers.
Know the answers.
| The Objection | The Answer |
|---|---|
| "I don't have time to write." | That is exactly why this service exists. Your time commitment is 20–30 minutes per article. We handle everything else. |
| "Is this ethical?" | Completely standard practice used by presidents, CEOs, and published authors for centuries. You provide the expertise. We provide the craft. Your name on everything. |
| "I have nothing interesting to say." | Every client thinks this before we start. You know things your clients need to hear. Our job is to help you find those ideas. |
| "The price is too high." | A freelance writer charges $300–$1,500 per article. We deliver a published article on WBN plus a full social suite from $247/month. |
| "I want to think about it." | Start with the Essentials Package — $197, one article, no commitment. You see the result before deciding on anything ongoing. |
6
How to Sell It
Positioning, messaging,
and your sales toolkit.
and your sales toolkit.
Selling WBN Publishing Partner™ is not about features. It is about outcomes. Every client you speak with wants the same thing — to be taken more seriously in their market. Your job is to show them that publishing is the most credible path to get there.
Core Positioning Lines
One conversation with us becomes a published article on WBN News and a full week of social content.
Your expertise deserves an audience. WBN Publishing Partner™ builds one.
Turn Your Expertise Into Published Content.™
You talk. We write. You get published.
Your Expertise. Our Words. Real Results.™
Your Sales Sequence
Identify
Spot the professional who should be more visible in your market
Open
Lead with the outcome they want, not the product you have
Present
Walk through the four-step publishing process and show the social suite
Close with Essentials
Remove all risk with the one-article entry point at $197
Onboard
Connect them with their Publishing Partner Consultant within 48 hours
Upsell
At 30 and 90 days, review results and introduce the next package tier
Your Sales Materials
WBN Publishing Partner™ Client Package — leave-behind or email attachment
Client Guide — send at onboarding
Your WBN edition — show the platform and published examples
The Essentials Package as your entry-point close
7
Commission & Revenue Structure
What you earn as
a WBN Edition Publisher.
a WBN Edition Publisher.
WBN Edition Publishers earn commission on every Publishing Partner™ client they bring in and manage. Commission is ongoing for the lifetime of the client relationship — not just the first sale.
Commission Structure
| Role | Commission | Structure |
|---|---|---|
| Edition Publisher | TBD % | Ongoing monthly on all active Publishing Partner™ clients in your edition |
| Override — Affiliate Sales | TBD % | Additional override on every client brought in by your Affiliate Partners |
Revenue Projections — Edition Publisher
| Scenario | Clients | Avg Package | Monthly | Annual |
|---|---|---|---|---|
| Conservative | 5 | $247 | ~$1,235 | ~$14,820 |
| Moderate | 15 | $397 | ~$5,955 | ~$71,460 |
| Optimistic | 30+ | $547 | ~$16,410 | ~$196,920 |
Focus on retention as much as acquisition. Every client you retain is a recurring revenue stream. A client on the Authority Package at $697/month generates ongoing commission every month they remain active.
8
The Affiliate Program
Build a network.
Earn lifetime residual income.
Earn lifetime residual income.
As a WBN Edition Publisher, you can recruit Affiliate Partners in your market — people in your professional network who refer WBN Publishing Partner™ clients and earn a lifetime residual commission on every payment those clients make.
This is how you scale beyond your own sales capacity. Every active Affiliate Partner in your network generates additional client flow and additional override revenue for you.
How Affiliates Work
- Affiliates refer clients using their unique WBN referral code or link
- When their referred client signs up and pays, the affiliate earns a percentage of every payment
- Commission is lifetime — as long as the client remains active, the affiliate earns
- You earn an override on every affiliate commission generated by partners you recruited
- Affiliates receive the dedicated Affiliate Guide and WBN sales materials
Recruiting the Right Affiliates
Marketing & CoachingMarketing consultants and business coaches — they already talk to your ideal clients
Professional ServicesAccountants, lawyers, and service providers with strong business networks
Business CommunitiesChamber of commerce members and business association leaders
Digital ProfessionalsWebsite designers, social media managers, and PR professionals
The best affiliate is anyone whose clients regularly ask: "How do I get more visibility for my business?"
Your goal as a Publisher:
Clients who publish. Affiliates who refer.
A network that earns for you every single month.
Publisher's Guide · WBN Publishing Partner™ · v1.0 · 06-2026 · WBN News Corp Inc.™
© 2026 World Business Network News